Digital Assets
Dijital Varlıklar, operating under the İhlas Media Group umbrella, was established in response to the growing influence of digital media to strengthen the Group companies’ presence across digital platforms and lead sustainable digital transformation initiatives.
To this end, Dijital Varlıklar develops and implements projects aimed at expanding the digital reach of Group media brands such as Türkiye Gazetesi, TGRT Haber, Türkiye Today, Türkiye’de İş Dünyası (“Business World in Türkiye”), and Mavi Kadın (“Blue Woman”). Sustainable solutions are provided to increase follower engagement, strengthen digital visibility, and optimize content strategies; strategic efforts are also underway to develop new digital platforms that appeal to different target audiences.
Dijital Varlıklar further strengthened İhlas Media Group’s digital identity through the projects it implemented throughout the year, and established strong engagement with diverse audiences through the distinctive brands it has built, particularly on social media platforms.
Genç TG, a youth-focused content platform, XTG Spor for sports fans, and IDA Esports for competitive gaming enthusiasts have been established as digital brands targeting distinct interest areas. In the e-sports arena in particular, Dijital Varlıklar goes beyond content production alone;
through its professional team under the IDA Esports name, it competes in tournaments for PUBG Mobile and other popular games, deepening engagement in this field and building dynamic digital communities.
In 2025, Dijital Varlıklar continued its technology-focused transformation, contributing to this process through project-based initiatives carried out at Yıldız Technical University Technopark. The first stage of the work initiated in this context focused on strengthening the infrastructure of İhlas Media Group’s digital publishing platforms. The first phase of the project was completed and deployed on tgrthaber.com, turkiyegazetesi.com.tr, and turkiyetoday.com.
The Content Management System (CMS) project, developed with Technopark approval and AI assistance, enables news platforms to make full use of the latest technologies while significantly reducing external dependency. During 2025, with the integration of all our news websites into this innovative infrastructure, AI-powered systems enhanced user experience and editorial efficiency while minimizing operational error risks.
Through this investment, the İhlas Media Group has gained a robust and competitive infrastructure aligned with its sustainable technology vision in digital publishing.
DİJİTAL VARLIKLAR GÖRSEL MEDYA VE İNTERNET HİZM. LTD. ŞTİ. (DİJİTAL VARLIKLAR) www.turkiyegazetesi.com.tr turkiyegazetesi.com.tr continues its digital transformation process in 2025 with the vision of “Technology changes, values do not.” Blending a half-century legacy of “accurate and truthful journalism” with AI-powered next-generation technologies, the news website has enhanced the reader experience through its completely redesigned, user-friendly interface and innovative features such as the “Haber Jet” summary feed and “Listen to the Article.”
The digitalization of the 55-year newspaper archive and its opening to subscribers, along with the restructuring of long-established content such as “Bizim Sayfa” in a modern format, have brought national and spiritual values together with the pace of the digital world, and have further strengthened the bond of trust with the loyal readership.
The year 2025 went down on record as a successful year in which Türkiye Gazetesi combined the dynamics of social media with its journalistic instincts in the most effective manner. Thanks to the strategy implemented across all digital platforms, especially Instagram, YouTube, X, Facebook, and TikTok, the total follower count exceeded 3.5 million, and content garnered more than 3 billion interactions throughout the year.
The innovative vision has also been extended to mobile platforms, with the Android and iOS applications relaunched with an updated infrastructure and a modern design. While the ad-free experience and personalized notification options offered to digital subscribers enhance user loyalty, the Puzzle & Games service has transformed the platform into a multifaceted hub for user engagement.
This achievement in 2025 demonstrates Türkiye Gazetesi’s commitment to adapting to innovations in digital publishing without abandoning its traditional values.
Türkiye Today launched in June 2024 with a commitment to reliable, up-to-date journalism in the digital news landscape. As an English-language news platform, turkiyetoday.com provides users with real-time updates, particularly on developments in Türkiye and the surrounding region, and offers a comprehensive news experience through in-depth analyses, exclusive reports, and diverse perspectives.
turkiyetoday.com has identified user experience as the foremost priority in digital journalism and, accordingly, enables its users to access accurate information as quickly as possible through its simplified web interface and mobile applications. Embracing a content-first editorial approach, the platform delivers original, high-quality, in-depth content while standing against “clickbait journalism.”
In addition to the news website, email-based newsletters on politics, economy, archaeology, the Balkans, and data journalism reach thousands of high-level foreign diplomats, investors, academics, and researchers.
Aiming to increase its visitor numbers as of 2025, Türkiye Today also maintains an active presence on social media platforms and is rapidly growing its follower base. It attracts significant interest from readers in Europe and the United States, which are high-value markets for advertising and marketing. The United States stands out as Türkiye Today’s largest readership market.
Türkiye Today achieved significant growth on digital platforms in 2025. Actively producing content on social media, the platform reached 106,000 followers on Instagram, 11,800 on X, and more than 25,000 on Facebook. Rapidly expanding its digital footprint, Türkiye Today remains committed to delivering accurate, reliable news anytime, anywhere while continuing to provide readers with a high-quality news experience.
Building on its strong position in television broadcasting, TGRT Haber continued its steady growth in the digital arena through the tgrthaber.com news portal in 2025. tgrthaber.com recorded more than 50 percent year-on-year growth, reaching an average of 63 million monthly page views. This momentum has been a tangible indicator of the brand’s strategic investments in digital publishing and its content strength.
Throughout 2025, tgrthaber.com continued to rank among the media outlets cited as references in the sector, thanks to its exclusive stories that set the agenda. Its content was cited by numerous news websites and television channels, further reinforcing the outlet’s reputation for reliable and timely reporting.
As part of its digital infrastructure investments, tgrthaber.com completed a significant technological transformation by transitioning to Phase 3 of its Content Management System (CMS). Within this scope, tgrthaber.com began offering readers a personalized news experience, delivering a customized content feed based on users’ interests and location. This made the user experience more dynamic, accessible, and targeted.
As of 2025, the women’s portal mavikadin. com continues as a “super category” within tgrthaber.com rather than as a separate brand. Thanks to this integration, women-focused content reached a wider audience, and greater content diversity strengthened the platform’s overall publishing strategy.
Additionally, projects covering AI-powered content production, data analytics, and user behavior modeling were launched. The newly developed news recommendation systems and content-optimization infrastructure were deployed, enabling readers to receive a more relevant and personalized content feed. AI applications that enhance editorial efficiency are actively used; content performance is continuously analyzed and improved through data-driven decision-making.
tgrthaber.com is sustaining its growth through investments in content quality, technological infrastructure, and user experience — in line with its digitalization vision — while advancing its strong position in the sector through an integrated media strategy.
Türkiye Youth Platform: Genç TG
Genç TG established itself as a dynamic platform offering both entertaining and informative content to young people. Reaching young audiences with a broad range of content, from street interviews to esports, the brand reached 912,000 followers on Instagram and 128,000 subscribers on YouTube in 2025, before completing its second year. It expands with 300,000 followers on TikTok and 50,000 on Facebook.
XTG Spor
XTG Spor made a rapid comeback in 2025, reaching 110,000 followers within just six months of relaunching its Instagram account. With more than 79,000 subscribers on YouTube and approaching its target of 100,000, the platform delivers sports content to a wide audience, with 159,000 followers on TikTok and more than 79,000 on Facebook.
IDA Esports
IDA Esports became a go-to resource for the esports community with content that keeps a pulse on the gaming world. Standing out for its PUBG Mobile-focused content, tournament analyses, and real-time result updates, the platform continued to grow in 2025, building its follower counts on Instagram, YouTube, and TikTok.
Feedtalkz
Launched on Aug. 30, 2025, Feedtalkz quickly gained visibility with its tagline, “The Gen Z Take on Information and News.” In 2025, it gained rapid momentum in youth-focused news content, reaching 15,000 followers on Instagram, more than 2,600 subscribers on YouTube, and 7,000 on TikTok. It also has a community of 4,000 people on Facebook.
XTG Gaming
XTG Gaming, launched with the tagline “Games for Everyone, Technology for Gamers,” stands out with practical tips and trending content about the gaming world. In 2025, the platform had 9,200 followers on Instagram and continued to grow its subscriber and follower base on YouTube and TikTok, sustaining its overall development.