İhlas Gazetecilik (Journalism)
Sustainable Transformation and Strategic Vision in the Digital Age
In today’s world, where the dynamics of global markets are rapidly reflected in local economies, İhlas Gazetecilik is resolutely continuing its digitalization and efficiency-based transformation process, focusing on sustainable success. In this regard, advanced resource planning systems such as ERP/SAP have been implemented since 2012 to manage business processes in a more integrated and coordinated manner; high performance in operational efficiency has been targeted.
Türkiye Newspaper’s digital publishing platform, turkiyegazetesi.com.tr, has continued to strengthen its leading position in the sector in 2024 and remains a point of reference in digital journalism. In line with the goal of producing instant content and bringing current developments to the readership simultaneously, digital marketing strategies and social media integration have been progressed in harmony; the platform’s reach has been significantly expanded.
With effective communication strategies created on social media channels such as Facebook, X, and Instagram, Türkiye Newspaper’s interaction and follower count on digital platforms have been steadily increased; User interaction has been maximized through news content, opinion pieces, visual materials, and breaking news. İhlas Journalism positions its digital transformation process not merely as a technological adaptation, but as a strategic component of its corporate vision; it resolutely continues its sustainable leadership approach in the field of digital publishing, which shapes the future of the media industry.
The Address of Trust and Quality in Digital Publishing
www.turkiyegazetesi.com.tr
TurkiyeGazetesi.com.tr, the digital publishing representative of Türkiye Newspaper, has been operating as one of the pioneers of digital media since 1996. Continuing its publishing life in line with the principles of accurate, unbiased, and reliable journalism, the platform has successfully fulfilled its mission of delivering developments in Turkey and the world to its readers quickly and effectively. As of 2024, the number of daily users is approaching 300,000, while the number of page views has exceeded 1 million; these indicators have once again confirmed the platform’s impact and reach in digital journalism.
Structured with an approach that centers on user experience, the digital platform has not only facilitated access to news but has also advanced user satisfaction with innovative solutions such as ad-free digital subscriptions.
In line with its digital publishing transformation strategy, TürkiyeGazetesi.com.tr has transitioned to a simple and user-oriented design approach in its mobile application and web interface, offering its readers a fast, understandable, and efficient digital experience. In this process, priority has been given to value-oriented content production, moving beyond the “clickbait journalism” approach.
In line with its 2025 goals, efforts to increase visitor numbers are supported by social media strategies and digital campaigns. While user-friendly functions continue to be developed, the platform’s interaction level has been strengthened thanks to highly engaging content and instant notification features.
Türkiye Newspaper continues its vision of being not only a news source but also a multifaceted digital media platform offering opinions, analysis, and in-depth information. It presents the most up-to-date developments on the Turkish and world agenda, along with detailed analyses in economic, political, social, and cultural fields; and produces high-quality and reliable content in strategic areas such as the defense industry and foreign policy.
Different with interviews with distinguished guests, special features, and high broadcast quality, the platform offers its users an information and value-oriented content experience. At the same time, depth and continuity in content production are aimed for with informative videos prepared in a documentary style. Türkiye Newspaper, which reached 924,000 subscribers on its YouTube channel as of 2024, is confidently progressing towards its goal of 1 million subscribers. On the Instagram platform, it has reached a strong community with 400,000 followers; social media interaction has been transformed into a strategic communication tool.
Reliable Digital Journalism with Global Reach
Turkey Today, which combines a reliable and up-to-date news approach with a digital publishing vision, started its publication life in June 2024. The platform, which publishes in English, aims to deliver developments not only from Turkey but also from all over the world, to its global readership instantly, accurately and impartially. turkiyetoday.com goes beyond news and offers its readers a comprehensive information ecosystem with in-depth analyses, expert opinions, and multi-dimensional content. Turkey Today, which stands out with its user experience-centered structure, makes it possible to access accurate information in the shortest time on a global scale with its digital infrastructure designed with accessibility and speed in mind. With its simplified web interface and mobile application design, the platform, which facilitates the news access process, offers an alternative approach to “click-based” news with its content-oriented publishing approach.
Turkey Today, which stands out with its in-depth analyses, original content, and high publication quality, is turning the increasing interest, especially in the European and North American markets, into a strategic advantage. Aiming to further increase its visitor numbers by 2025, the platform continues to expand its engagement and brand visibility through strong communication strategies on social media channels.
Maintaining its steady digital growth between June and December 2024, Türkiye Today achieved remarkable momentum on social media platforms, expanding its global reach. During this period, Türkiye Today reached over 9,400 followers on platform X and over 38,000 on Instagram, continuing to increase its effectiveness in the digital media ecosystem. Thanks to its strategic approach to content production and reliable publishing policy, it has solidified its position in digital journalism by offering an uninterrupted news experience to its international readership, which has high expectations for access to information anytime, anywhere.
Strong Ownership Structure
On June 14, 2010, shares of İhlas Gazetecilik A.Ş. began trading on the Istanbul Stock Exchange under the ticker symbol IHGZT. As of 2024, İhlas Yayın Holding A.Ş. maintains a 30.91% stake in the capital of İhlas Gazetecilik A.Ş., while İhlas Holding A.Ş. holds a 6.92% stake. In addition, İhlas Gazetecilik A.Ş. has a 16.40% stake in İhlas Haber Ajansı A.Ş.
This strong ownership structure supports sustainable growth targets and strategic vision of İhlas Gazetecilik A.Ş., while also standing out as an important factor reinforcing the company’s financial stability.
A Symbol of Stability in Journalism
Türkiye Newspaper, which began its publishing life on April 22, 1970, has become a symbol of uninterrupted stability in the press sector. As the only newspaper with unchanging ownership and editorial policy, Türkiye Newspaper continues its journey as a representative of reliable and impartial journalism. Throughout its publication history, it has strictly adhered to press ethics principles and has always prioritized fundamental rights and freedoms.
Since its inception in 1970, Türkiye Newspaper has continuously renewed itself in parallel with changes in the sector, adopting a reliable and impartial approach to journalism. The “new journalism” era, launched in 2013, marked a significant turning point with the aim of increasing content diversity, creating a reader-friendly layout, and reshaping journalistic practice by utilizing technological advancements.
During this period, the newspaper’s appearance was modernized, and strategic changes in the writing staff strengthened both content and reader interaction. Türkiye Newspaper has always prioritized the quality of its news content, continuing to provide its readers with a safe, fast, and accurate flow of information.
The First Implementer of the Hand-Drawn Distribution Model in Turkey
Türkiye Newspaper has solidified its leadership in the sector by achieving 90% of its daily newspaper sales in Turkey through hand-drawn distribution. The hand-drawn distribution model, widely adopted in developed markets worldwide, particularly in the USA and Japan, allows for direct, intimate, and continuous communication with the reader. This method has not only innovated the newspaper’s distribution processes but has also created a structure that guarantees long-term success by increasing the newspaper’s sales stability. For Türkiye Newspaper, hand-drawn distribution has gone beyond being just a distribution channel and has become a powerful medium offering its readers a high-quality and uninterrupted news experience. With its long-standing success in the sector, this model has played a critical role in Türkiye Newspaper’s transformation into a growing and strengthening brand. In this era of declining traditional newspaper circulation, accelerating digital transformation, and instant news delivery, Türkiye Newspaper continues to offer its readers a different experience with its special news service and in-depth analyses. With the proliferation of online news sites, Türkiye Newspaper, which has modernized its journalistic approach, maintains its leadership in the sector by prioritizing reliable and fast news reporting on digital platforms. Its strict adherence to press ethics principles, and its approach that always prioritizes accuracy and reliability, reinforces Türkiye Newspaper’s credibility.
Türkiye Newspaper, with its long history and strong team, continues to offer its readers high-quality content. Its editorial staff includes experts in their fields who are followed by a wide readership. Valuable writers and columnists specializing in economics, politics, and social issues such as İsmail Kapan, Yücel Koç, Rahim Er, Sevil Nuriyeva, Cem Küçük, Prof. Dr. Emre Alkin, Ömer Ekinci, Fatih Selek, and İsa Karakaş; historians like Ahmet Şimşirgil and Ekrem Buğra Ekinci; literary figures like Meryem Aybike Sinan and Halime Gürbüz; and experts on education and social issues such as Feridun Ağabey and Salih Uyan all contribute to the rich content of Türkiye Newspaper. Furthermore, sports writers Öcal Uluç, Kemal Belgin, Sadık Söztutan, Ercan Yıldız, Hasan Sarıçiçek, Ömer Faruk Ünal, Tahir Kum, and economics expert Necmettin Batırel further support multifaceted content approach of Türkiye Newspaper. Each writer, with their expertise and in-depth analysis in their respective fields, makes Türkiye Newspaper a valuable resource for every reader.
Experienced special news reporters such as Yılmaz Bilgen, İrfan Özfatura, Osman Sağırlı, and Kaan Zenginli shape the agenda by providing original content and in-depth analyses to the newspaper. The automotive pages prepared by Ali Çelik offer valuable information for car enthusiasts, while the women’s, family, and shopping pages, published regularly every week, introduce readers to a wide range of lifestyles.
In addition, the technology page, which follows developments in the technology world, the Media Market section, which includes media critiques, and the pages offering information on the real estate sector, demonstrate that Türkiye Newspaper offers a wide range of content on different topics. On weekends, a special crossword puzzle supplement for readers reinforces the diversity offered by the newspaper with its entertaining and thought-provoking content.
Türkiye Newspaper, by collaborating with the world-renowned İhlas News Agency (İHA), is increasing its privileged position in the sector in providing exclusive news support every day. In today’s media world, where live broadcasts and digital platforms are prominent, Türkiye Newspaper, with its dedicated news service, provides valuable content to its readers by analyzing current events in depth.
Continuing to be at the forefront with its strong team and experienced reporters, Türkiye Newspaper received numerous awards from various professional organizations and sector representatives in 2024. These awards demonstrate the appreciation of the newspaper’s quality and journalistic approach. Furthermore, Türkiye Newspaper fulfills its social responsibilities and contributes to the development of young generations by offering Türkiye Çocuk Dergisi (Türkiye Children’s Magazine), which has been published consistently since 1981, free of charge to its readers every month. Since its inception, İhlas Gazetecilik (İhlas Journalism) has been a source of brace, trusted by the public even during challenging times, with its honest, sensible, and reliable publishing approach.
Success of Türkiye Newspaper in Digital and Print Publishing
Türkiye Newspaper is achieving a continuous increase in its readership through online advertising and promotions. Projects carried out jointly with Dijital Varlıklar Görsel Medya ve İnternet Hizmetleri Ltd. Şti., a subsidiary of İhlas Yayın Holding A.Ş., are making significant contributions to increasing internet advertising revenue.
Innovative efforts and strategic advertising campaigns aimed at acquiring subscribers are increasing the newspaper’s interaction on the digital platform, and these positive returns are directly reflected in circulation. Türkiye Newspaper is achieving strong momentum in advertising and subscription revenues by providing uninterrupted service to its readers in the digital environment. This success is a result of the newspaper’s determined steps towards digitalization and its goal of maintaining its leadership in the sector. İhlas Gazetecilik A.Ş., one of the two most widespread printing networks in Turkey and one of the rare press organizations in the country with its own printing infrastructure, holds a strong position in the printing sector. Its printing facility in Istanbul has a capacity of printing 55,000 newspapers per hour, and is noteworthy for its efficiency and size in this field. Furthermore, İhlas Gazetecilik A.Ş., which continues its activities in the sector with its printing facilities located in different provinces such as Ankara, İzmir, Adana, Trabzon and Antalya, has a strong operational structure with over 500 employees in total.
İhlas Gazetecilik A.Ş. has the ability to provide news specific to each region by producing pages containing local news, making accurate and up-to-date information accessible to its readers all over Turkey. Offering pre-press, printing and post-press services for national and local newspapers, magazines, promotional materials, books and many more products, İhlas Gazetecilik A.Ş. is an important center in the printing sector in Turkey. In addition, it provides printing services on a global scale by serving many countries not only in Turkey but also internationally.
Fast Printing and 24-Hour Service Sheet Offset Printing
İhlas Gazetecilik A.Ş. Printing Facilities, which have the largest web offset machine park in Turkey, are among the leading names in the sheet offset printing sector. Both monochrome and multi-color printing is carried out to high quality standards, meeting all kinds of printing needs. İhlas Gazetecilik A.Ş. makes the printing process more precise and high-quality by using digital ink control systems and international color management systems. Facilities that maximize quality with sheet-fed offset printing machines, various lamination types, and different color control monitoring systems also stand out from the competition with innovative features such as scented pages, special colors, and silicone applications.
Fast and Economical Solutions in Digital Printing
İhlas Gazetecilik A.Ş. offers boutique solutions with digital printing machines for jobs requiring low print runs or urgent deliveries. These machines, which enable the printing of documents such as catalogs, brochures, promotional kits, magazines, books, and invitations, which are especially necessary for urgent presentations, in a very short time and with high quality, can meet low-volume printing needs quickly and cost-effectively.
Heatset Printing
İhlas Gazetecilik A.Ş. performs printing on SC, LWC, and MWC coated papers with web offset technology within the scope of Heatset printing. This technology utilizes SC paper, a significant investment made to ensure a bright and colorful image, especially in newspapers. Printing on low-grammage papers allows for high-quality and economical results with high production speeds. This method helps manage costs while offering significant time advantages, resulting in an efficient printing process.
Post-Printing Services
İhlas Gazetecilik A.Ş. offers a wide range of binding and packaging services for printed products of various shapes and sizes. These services include various options such as American binding, thread-stitched cardboard binding, thread-stitched flexi cover binding, wire-stitched binding (wire-omega), and spiral binding. The packaging department is supported by an insert line, bagging machine, functional ribbon insertion machines, shrink wrapping machines, pallet wrapping machines, and boxing options, offering a wide variety of packaging choices.
In addition, thanks to the technological KBA-Metronik jet printer, it can print barcodes, logos, matrix codes, and write addresses on various surfaces. This provides a significant advantage by making it easier to track and customize products.
Environmental Responsibility and Sustainability
İhlas Gazetecilik A.Ş. takes all necessary precautions under the OHSAS 18001 standard to protect the health and safety of its employees. The company, which documents its quality-oriented work with the ISO 9001-2008 Total Quality Management System Certificate, continuously improves quality by conducting strict audits at every stage of the production process. Furthermore, with the TSE HYB Service Qualification Certificate, it ensures customer satisfaction by guaranteeing that the services provided are always of the same high quality. İhlas Journalism (İhlas Gazetecilik) demonstrates a sustainable approach by closely monitoring the environmental impacts of the projects it undertakes.
To monitor the environmental impacts of its printing processes, it has established an environmental management system under the ISO 14001 Environmental Management Standard and has proven its sensitivity in this area. In addition, the company, which holds the FSC Certificate/Forest Protection and Chain of Custody Certificate, documents that its products are obtained from well-managed forests and controlled sources. Every product bearing the FSC logo indicates that it is obtained from a source that supports sustainable forest management and is approved by an independent board. This approach reinforces the leadership of İhlas Gazetecilik A.Ş. in the sector with its environmentally friendly production processes.
Digital Transformation and Technological Investments
Fluctuations in the global economy and the appreciation of the US dollar have increased the costs of imported inputs in the press sector. These cost increases have led to an acceleration of the digital transformation process in the traditional media field. Today, the digital world, where billions of users worldwide are connected and which eliminates the boundaries of time and space, has transformed into a new media platform offering the opportunity to instantly follow all kinds of agendas, from personal events to global developments.
Along with this change, İhlas Journalism (İhlas Gazetecilik) has also taken significant steps in the field of digital media and made large investments in technology. The updating of Türkiye Newspaper’s website and the collaboration with the Digital Varlıklar (Digital Assets) company demonstrate how the company has adapted to this transformation and its strategy to increase its impact in the field of digital media. With this approach, İhlas Journalism (İhlas Gazetecilik) keeps pace with the rapid developments in digital transformation by providing a strong integration between print and digital media.
Ihlas Journalism in the Turkish Press
- Proud to bear the name of our country, Türkiye Newspaper, as evidenced by its deliberately chosen founding date of April 22nd, considers protecting democracy, to which it is wholeheartedly committed, as its primary duty.
- It has adopted a journalistic approach that defends the independence, indivisible integrity, and interests of the nation of the Republic of Turkey.
- It places great importance on reader trust and makes every effort to maintain the widespread belief that “If Türkiye Newspaper writes it, it’s true.”
- Türkiye Newspper produces content with a publishing approach that families can easily read.
- Türkiye Newspaper aims to contribute to the development of different ideas and tolerance.
- In line with press and broadcasting ethics and principles, it produces news with an objective journalistic approach without deviating from its publishing line committed to universal and contemporary values.
- It believes that positive news is also news and publishes with a “half-full glass” approach for economic stability.
- It follows a publishing policy that appeals to various social segments and age groups, is easy to read, and is understandable.
- It keeps its journalistic approach free from all vested interests.
- In its publications, it does not discriminate against anyone based on their race, gender, religious beliefs, language, social status, or physical disabilities.
- It does not declare anyone “guilty” unless their guilt has been established by a court; it does not use derogatory or insulting nicknames or expressions.
- It does not interfere in the private lives of individuals. It does not publish information provided on the condition of confidentiality.